Idea Being: Bridging Communication Gaps For Businesses
Welcome back to an all new Head’s Up. This week, we speak to the founder of Idea Being, Sue Lee on what it takes to help businesses solve their marketing issues and bridge communication gaps.
If you missed the previous interviews on Head’s Up, click here and here.
But just before you go on to read this week’s interview, we have a small announcement. Head’s Up recognises that the F&B ecosystem has taken some of the major hits due to the lockdown and rising Covid cases. Every week, at least one business decides to shut their doors for good.
To play a role in helping these businesses, we want you to share with us your favourite local restaurant to be featured on our newsletter. All you have to do is send us a link to your favourite restaurant via email or just let us via the comments below.
1. Can you share more about your business and how did you get your start in the industry?
Idea Being is a digital and advertising specialist. We are in the business of helping clients bridge communication gaps between brands and consumers with strategy, flair and digital platforms.
I started Idea Being with a simple and single mission; to help businesses solve their marketing issues. After years of being in the industry, it’s about time that I use my capabilities and experiences to support my clients with quality works that they deserve. We started in 2016, and many thanks, we stabilised and grew to this date.
2. What goals do you hope to achieve with your business?
One thing that I learnt from building my own business is to learn and adapt continuously. The goal is that our service continues to make positive impact toward our clients and their businesses. You know the saying, what goes around comes around.
3. What challenges have you faced in growing your business and do you think challenges faced by women and men entrepreneurs are different? Why do you think so?
I had my fair share of negative comments thrown at me. As a woman, you should take a back seat. As a woman, you are not as capable as another. Equality is always a topic and I doubt there will ever be a perfect equation of equality. What’s important is education to instill respect and acceptance, especially good to start young. I do give thumbs up to corporate and social initiatives on gender equality.
4. How can we tackle issues related to stereotypes and have you faced any from investors or consumers?
I suppose be it man or woman, confidence and respect are key.
5. How has the industry and government policies helped you to grow your business?
Open culture and inclusiveness: It’s great to be able to work with women of C-suites and non C-suites. Likewise with men. Exchange of ideas, solutions and conversations are far greater when everyone is in it together.
6. How can we encourage for more female entrepreneurs to join the business ecosystem?
There are many sharing and networking going on to support females who want or are in the ecosystem. Likes of MaGIC, MDEC, SME Corp and other private ventures. I’d say the biggest component needed will be stronger government policies to provide aid for disenfranchised upcomers. B40 population is a major concern.
7. What more can be done?
Female supports female with leadership mentoring.
8. How has this lockdown affected your business and how can better policies/aid help you to overcome and survive stronger in the coming months?
Thankfully, Idea being was not greatly affected during the pandemic. We did our part with 2 things:
1) Initiated HelpMalaysianBrands to clients and SMEs who need our services at a lower cost so that they can function as usual.
2) Initiated a brand (Balmedy) to channel proceeds to NGO. This year, we collaborate with therapists to create all-natural skincare produce and sales proceed goes to SPCA Selangor so that it can sail through these tough times.
9. How will potential investors help to elevate your business?
I’m not so much for financial investors alone. Good partnership is about financial and non-financial.
10. What are some of the lessons you have learnt and how has failure shaped your journey as an entrepreneur?
Failure are experiences and experiences make you better.
11. How can Malaysians show their support to your business?
Support KitaJagaKita.
For more information on Idea Being, visit https://idea-being.com/
Whether it’s a feedback or if you would like us to put your story out there, feel free to reach out to us via headsupnewsletter@gmail.com